"You build it and they will come". That may be true for a certain baseball field in Iowa, but it is not true of web sites.
If you have used a good professional web designer, he or she has probably done a lot of behind the scenes work to help your site show up in search engines. Your site is attractive, easy to navigate and has lots of relevant information for your web visitors.
Even so, getting visitors to your web site takes time. Search engines may choose not to index your site right away. People may be unaware of your site or the site address. It takes time to get the word out.
There are many things you can do to let people know about your web site and get them to visit.
You must advertise your web address everywhere. On your business cards, on any printed advertising material, in your yellow pages ad, in any media ad campaign - your web site address should be in a prominent place, not an afterthought.
Tell people when you talk to them!
Offer and send out a monthly email newsletter. Have a sign up form on your web site as well as a sign up sheet in your store. One word of caution when using a sign up sheet - always make it clear that people are signing up to receive periodic emails from your company. Never, never, never send an email newsletter to someone who has not requested it.
Build your site and... they will come with a little patience and a little work.
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