Wow. Another 9" of snow dropped on us yesterday. If your business is snow blowers, shovels, snowmobiles, snowplowing, etc., you are probably having a great winter season.
January in the US is typically a slow time for small businesses. It's after Christmas and the mad shopping rush is behind us. But, this is a great time to remind your current customers that you are there and have something they want or need.
One idea is to come up with a special offer. You can use post the offer on your web site, send it to your email newsletter list, do a few direct mailings. Make a flier, make copies and leave them somewhere visible so people see it as they enter the door.
Keeping your current customers coming back is much more cost-effective than trying to find new ones. Make it worth their while!
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