Friday, January 30, 2009

Your Web Site IS you!

Being a professional means that you have to project a professional image. You are an expert in your field and you should look like one.

So, you have a web site. You decided you didn't have the money to get a professional design, so your 13 year old nephew put it together for you. It has your business name and contact info, so you don't need anything else, right?

Well...

A professionally done web site can be a powerful marketing tool. Even a small, three page site can bring in more customers. But, it will not bring customers in if they cannot find your site or, if they do find it, do not stay on your site long enough to find out what you are about.

An experienced web professional does a lot of work to develop your site in a way that is easily navigated, downloads quickly, has all contact information visible immediately and is attractive to the eye. In addition, there are behind the scenes procedures that help your site rank well in search engines.

So maybe that site your nephew did for you; you know - the one with the frames, music and flashing text - is not the best web site for your business.

Yes, your web site IS you!

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