I was working with a client this week who was wondering if his web site was attracting any visitors and if it was really worth having. After reminding him about the statistics data we gather and showing him again how he can sign in and see that his site is absolutely attracting visitors, I asked him if he had recently checked the email we set up to handle contact form submissions from his web site. He replied that he had not. We went in and checked and guess what? There had been 13 form submissions, everything from questions about services to prices. One of the messages was two months old.
Several of these potential customers have probably moved on to someone more responsive to their needs. My client is an expert in his field, but not such an expert on making sure each customer contact is handled expertly. It is little things like this that can, especially in economic downturns, make or break a business.
