In addition to being a web designer and small business consultant, I also write content for blogs and web sites. As every writer knows, there is nothing more frustrating than a writer's block. It gets to the point where I feel like I am writing the same things over and over again!
A block in the creative thought process can also keep your business stagnate. You seem to lack good ideas to move forward or give yourself new avenues.
Here are some ways to help break out of the block:
1. Stop thinking about it. Move to another project, focus on something else for awhile. Sometimes the perfect path to growth is not trying at all.
2. Brain storm. Get a pencil and a piece of paper and just let thoughts flow. Write them down, even if you think they are silly or unworkable. Don't think about what you are doing, just do it. You may surprised when you review your list and find some great ideas.
3. Look at what other similar businesses are doing. If possible, visit them. Check out their web sites. Obviously you do not want to copy exactly what another business is doing, but you may discover other ways you can move forward.
4. Talk to people. Get ideas. Family members, friends, staff and other business owners - get their feedback. Ask how you can improve or offer more. Bounce ideas off of them.
5. Talk to current customers. Ask them what other services or products they would like your business to offer. Ask them to suggest ways you can improve to serve them better.
By getting those creative juices flowing again, you will be able to come up with new ideas to move your business forward.
Wednesday, July 29, 2009
Monday, July 6, 2009
Word of Mouth Advertising
One of the best forms of advertising is word of mouth. Satisfied customers telling others about your products or services. Best of all, it's free.
But, you do need to work for it. Always treat your customers with respect. Always go the extra mile. Treat your customers the way you would like to be treated, not as commodities. When you get down to it, word of mouth advertising is a result of one customer recommending you as a person. So, be a person worthy of recommending!
But, you do need to work for it. Always treat your customers with respect. Always go the extra mile. Treat your customers the way you would like to be treated, not as commodities. When you get down to it, word of mouth advertising is a result of one customer recommending you as a person. So, be a person worthy of recommending!
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