Every small business is a reflection of its owner. We each have strengths, we each have weaknesses. The trick is to realize our strengths and build on those, while downplaying our weaknesses.
One of my strengths is working with people. I recently changed the focus of my web design business for this very reason. Previously, I was a web designer for all. I worked on large projects and small. I came to realize however, that when I worked on large projects, I was not able to give the personalized service I am good at and really enjoy. I discovered that I loved working with small business owners and getting to know them, even if they were hundreds of miles away. I loved the process when working with the Mom and Pops or even Sons and Daughters of the business world. I didn't like the stress and unpersonalized process when working on large projects where committees usually ruled. So, I recently made the decision to only serve small businesses. I do what I am good at and am much happier.
Sit down and think about what your strengths are and then grow your business with your strengths in mind. You will be happier and so will your clients and customers.
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