I was looking for veterinarians in the Yellow Pages yesterday. The actual printed yellow pages book, that is. I found a nice display ad and grabbed my pen so I could write the phone number down, but soon realized that the phone number was not in the display ad. I had to actually go to the regular listing, find the clinic's name and get the phone number there. Oh-oh!
This is such an easy thing for a business owner to overlook. I admit it, I have done this sort of thing myself. But the above experience is a reminder - always, always, always include your contact information in every ad, on every page of your web site and anywhere else you advertise. People are busy and if they have to take a few extra seconds to track down your phone number, they may use those extra seconds to look at your competitor instead.
Little things count in business. Make sure it is easy for current or potential customers to get in touch with you.
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