A customer email list can be a valuable communication tool. You can keep your customers updated on sales and promotions and remind them about who you are and what you do.
Before you run out and start emailing everyone in your address book, though, consider this. If you send an email to someone who did not give you permission to contact them, you are sending SPAM.
In order to send emails to your customers, you must have been given permission by that customer in one form or another. Many businesses use sign up sheets or check off boxes on order forms, asking the customer to check a box if they would like to receive emails from you. Most businesses offer a sign up form on the company web site.
Technically, if someone has bought a product or service from you in the past two years, you can email them. However, I believe it is a good idea to get permission anyway.
Whenever you send an email out to your customer list, remind them that they are receiving the newsletter because they signed up for it and provide an easy way for them to unsubscribe.
None of us wants to be known as a spammer. Use your customer email list wisely.
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