As we saw in Part 1, in spite of the popularity of social networking sites, a business still needs a web site to survive online. That's just the beginning, though.
Fresh content is essential for web site success. New content keeps visitors coming back and is important in search engine rankings. Below are some ways to keep your web site from becoming dead weight:
* Change the content on your home page periodically
* Keep operation hours and addresses updated
* Add a blog to your site and add new posts at least twice a week
* Add informational content for customers that is related to your product or service
Never, never, never load your site with key word repetition and fluffy content. Google has recently implemented an upgrade that is, at the time of this writing, severely penalizing sites that use such practices. Be smart, write for your audience, and update your content often.
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