Some business owners lead double lives. They have a separate set of "business" ethics, apart from their personal lives. For some, anything goes when trying to make a buck. It's okay as long as they go to church on Sunday.
Small business owners sometimes engage in activities that harm or deceive customers. Stretching the truth about products, pushing the envelope when it comes to truth in advertising, and making promises that cannot be kept all seem like standard business practices. The problem is that running your business in the "standard" way is not good enough, not for you and not for your business.
There are fundamental ways of treating people, whether it is during the course of business or in our personal lives. Telling the truth, showing respect, making things right, and caring are as important in business as they are anywhere else.
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